• Alissa Kennedy

  • Graphic Designer, Web Designer & Photographer

  • I'm a Web Designer and User Interface Designer who combines creativity with technical skills to conceptualize, launch and maintain websites using modern design principles and code. Photoshop Expert and Graphic Designer with an artistic eye for the optimal presentation of products and promotional material.

  • San Diego, CA
  • email:
  • phone: 619.752.4048


Web Design & User Interface Design

  • Familiar with PHP and JavaScript
  • Responsive Design / Mobile Web Coding
  • Bootstrap & JQuery Mobile
  • UI/UX - User Interface & User Experience Design
  • Wireframe & Mock Up Design
  • Adobe Dreamweaver, Visual Studio & Hand Coding

Graphic Design

  • Logo Design and Branding
  • Business Card, Brochure, Letterhead Design
  • Image Optimization for Print and Web
  • Printing Expertise
  • PowerPoint & Word Document Design
  • PDF Layout and Interactivity Design
  • Scalable Vector Graphic Creation
  • Hand Drawn Illustrations
  • Adobe Photoshop, Illustrator & InDesign


  • Digital Marketing
  • Email Marketing
  • SEO - Search Engine Optimization
  • Branding and Identity
  • Google Analytics
  • Social Media Marketing
  • Color Theory and Color Psychology


  • Studio Photography Lighting
  • Product Photography
  • Portrait Photography
  • Event Photography
  • Advanced Photo Editing
  • Batch Editing and Culling
  • Portable Studio Photography Equipment
  • Professional, Large Format Camera

Other Skills

  • Videography, Video Editing & After Effects
  • Microsoft Office: Word, PowerPoint, Excel & Outlook
  • Proficient on both Mac & PC

Work Experience

Graphic Designer & Web Designer - Marketing Department

RF Industries, LTD (NASDAQ: RFIL)
San Diego, CA
Sept. 2015 - Present
  • Maintains the company’s primary website and division company websites.
  • Analyzes user needs, and designs web-software interfaces that optimize ease-of-use and discoverability of information for internal and external customers.
  • Works with existing code to create new web pages and improves dated code and styles.
  • Develops and enforces visual design standards that align with company branding across all web properties.
  • Coordinates with marketing team, software and database developers, product engineers and IT to ensure consistent, high-quality web development strategy and implementation.
  • Produces content for websites including graphics, banners and product photos that are optimized for web standards.
  • Works with 3rd party vendors to establish project scope, deliver designs and digital assets.
  • Helped to evaluate technology stack options to help find the most affordable solutions for custom software development.
  • Designs and codes mobile friendly email campaigns with HTML and CSS. Transitioned the company from printed newsletters to e-mail newsletters, saving approximately $30,000 of print and mailing expenses per year.

Customer Liason - International Payments Department

Accuity Inc. (NASDAQ: RELX)
Skokie, IL
  • On behalf of the registrar of ABA routing numbers, I updated databases to track changes in bank information including contact information, changes to Standard Settlement Information (SSI) lists and correspondent bank information. Information gathered for correspondent banks included currency, and type of transactions correspondent banks are used for including cash payments, wires, money markets, and foreign or domestic transactions.
  • Called banks that did not responded to automatic notification system that request SSI updates, then documented any SSI changes and contact information preferences.
  • Completion of online security training course required by the U.S. Government for companies that are federal contractors.

Retouch Artist, Graphic Designer, Web Designer & Print Technician

PC Photo and Imaging
Encinitas, CA
Oct. 2010 – Apr. 2014

Hired in 2010 as a Photoshop expert focused on customer consultation, photo enhancement, large-format printing and undertaking a full redesign of the company website and social media presence. Responsible for creating and maintaining the company’s SEO presence, ensuring continual improvement in Google ranking, social media engagement and brand awareness through online marketing campaigns and continual content delivery/refinement.

  • Researched, analyzed and implemented SEO improvement studies by performing keyword research studies via Google Web Master Tools.
  • Designed, developed and maintained two separate ecommerce websites with print fulfillment.
  • Created and edited company promotional materials including: web-based advertisements, flyers, social media marketing materials, business cards signs, and in-store decorations.
  • Photographer who took portraits meeting passport requirements, photographed products and copied artwork to create large digital files to reprint large pieces of art at actual size.
  • Directly contributed over 1,000 hours of custom Photoshop processing for custom orders that involved original designs and collages, photo restoration, enhancement and retouching.
  • Communicated complex project details to coworkers, maintaining consistency between customer expectations and delivered products, even on orders requiring multiple employees
  • Ensured customer satisfaction while capturing detailed order requirements by providing one-on-one consultation, offering aesthetic expertise for over 1,000 custom orders.

Retouch Artist & Print Technician

Boot’s Camera Corp.
Fresno, CA
June 2008 – July 2010

Hired in 2008 as a Photoshop Specialist to enhance the store’s ability to fulfill custom orders and maintain the outdated e-commerce platform. Over time, the role expanded to include managing the video transfer department, streamlining the intake of custom orders and improving the production process for printing small- and large-format photos.

  • As the manager of the Video Transfer Department, efficiently managed up to seven simultaneous projects for multiple customers with overlapping deadlines.
  • Captured, communicated and delivered on requirements for custom print orders, including hands-on development of film and the production of small-, medium- and large-format prints.
  • Learned to maintain the photo ordering kiosks by installing new content, updating software and licenses.
  • Enhanced photos and restored old damaged images through Photoshop.
  • Printed small photographic prints via color chemistry wet lab, and printed large format prints via large-format Epson printer.
  • Maintained the chemicals for the wetlab photo printer and film developer machine.


Bachelors of Science, Web Design & Development

DeVry University
Chicago, IL & San Diego, CA

New Design Trends and Technologies

Adobe MAX Creativity Convention 2016
San Diego, CA

Web Development & Programming Interactive Learning

Team Treehouse

Certificate of Proficiency in Web Design

MiraCosta College
Oceanside, CA

High School Diploma

Clovis High School

Clovis, CA


Alissa Kennedy

San Diego, CA


Phone: 619.752.4048

Graphic & Web Designer at RF Industries

I am not looking for freelance work at this time